Melbourne AFL Demon Opens East End Wine Bar in Hawthorn East

East End Wine Bar, co-owned by Melbourne Demon Max Gawn, opens the day of his 100th game.

Hawthorn East’s newest establishment, ​East End Wine Bar, is co-owned by Demon’s ruckman Max Gawn​, ​Saint James owners ​Rich Donovan & ​Craig Tate ​and ​Burnley Brewing operator ​Phil Gjisbergs​. The team of four will officially open the doors of East End Wine Bar on Saturday 23rd March.

The iconic, century-old, 1930’s auction house has been transformed into a friendly, elegant yet informal wine bar, with the area’s best food and beverages on offer. The Camberwell Road auction house closed in 2015 after 8 decades as an antique dealer, and was split into two shop fronts, one of which is now known as East End Wine Bar.

The interior reflects an english pub but with a modern Melbourne feel through their bright, beautiful timbers and steel furnishes. The venue has a capacity of 130 people across the intimate indoor space & outdoor courtyard that is bright with a retractable awning. East End also includes a bottle shop stocking a balanced selection of low yielding wine producers alongside some of the old world’s masters.



East End boasts an impressive drink offering with a huge selection of wines from all over the world. Focussing on producers who maintain the integrity of their vineyards whilst concerning themselves in quality.

The menu has been designed to share over a glass of wine with approachable food suited for wine pairing such as charcuterie boards, a selection of pizzas, preserved meats and other small dishes. With the Rivoli cinema across the road, they’re the perfect pre-movie snacks.

East End Wine Bar
225 Camberwell Road, Hawthorn East, VIC

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